Wine and Spirits Label Solution: Cold and Wet

1. Overview of the plan

In the liquor industry, encompassing Baijiu, red wine, yellow wine, beer, and fruit wine, labels serve not only as the core identifiers of product identity but also as crucial carriers for brand culture transmission, high-end quality demonstration, anti-counterfeiting and traceability assurance, and market compliance access. Common liquor labels often face issues such as single and easily imitated anti-counterfeiting technology, crude craftsmanship lacking a high-end feel, insufficient weather resistance (susceptible to moisture, low temperature, and friction), and irregular information labeling, making them difficult to meet the needs of liquor companies for brand upgrading, anti-counterfeiting and market supervision. Xuzhou Huaishi has been deeply involved in the field of self-adhesive label customization for many years. Addressing the pain points of label application in the liquor industry, it has launched a customized solution for exclusive liquor labels. The solution relies on the integration of multiple anti-counterfeiting technologies, high-end craftsmanship combinations, compliant information design, and a full-process quality control system. It provides customers with customized self-adhesive labels for liquor that can adapt to different bottle shapes (glass bottles, ceramic bottles, plastic bottles) and scene requirements (warehouse traceability, retail display, gift box packaging), combining anti-counterfeiting, high-end feel, weather resistance, and compliance. Coupled with one-stop technical support and services, it helps liquor companies strengthen their brand image, curb counterfeiting and shoddy products, standardize product information, and enhance product market competitiveness.

2. Core customization advantages

• Multiple anti-counterfeiting technologies are precisely adaptedCombining the core anti-counterfeiting needs of the alcohol industry, we customize an exclusive anti-counterfeiting technology portfolio, integrating various technologies such as dynamic QR code anti-counterfeiting (one code for one product, supporting traceability inquiry and anti-channeling), fluorescence anti-counterfeiting (developing under ultraviolet light, with strong concealment), temperature-changing anti-counterfeiting (changing color at high/low temperatures, easy to identify), micro-text anti-counterfeiting (difficult to distinguish with the naked eye, with high imitation threshold), laser holographic anti-counterfeiting (enhancing high-end quality), and anti-transfer anti-counterfeiting (tearing immediately causes damage, eliminating reuse). This forms a dual barrier of "anti-counterfeiting + traceability", which not only facilitates consumers to quickly check authenticity but also helps alcohol enterprises achieve product traceability throughout the entire lifecycle, accurately cracking down on counterfeiting and channeling behaviors.

• High-end craftsmanship integration highlights textureIn response to the high demands for label texture in the alcohol industry, especially for high-end liquor, we support the application of various high-end craft combinations. We use high-quality base materials such as copperplate paper, special art paper, waterproof synthetic paper, PET, PVC, aluminum-coated film, and brushed film, combined with processes such as bronzing/silvering/lasering, embossing/debossing, UV spot glazing, frosted laminating, plastic dripping, and screen printing. This can achieve various texture effects such as metallic luster, three-dimensional touch, matte frosting, and gradient colors, perfectly matching the different brand tones of Baijiu's heavy and elegant style, red wine's romantic and high-end image, and fruit wine's fresh and fashionable appeal, enhancing the high-end recognition of the product.

• Comprehensive and precise compliance informationStrictly comply with the labeling information standards for the alcohol industry (such as national standards for Baijiu GB 2757, GB/T 26760, red wine GB 15037, beer GB 4927, etc.), support the complete carrying of basic product information (brand name, product name, alcohol content, net content, specifications and models), compliance information (ingredient list, implementation standards, production license number, production date, batch number, place of origin, storage conditions), brand information (brand LOGO, brand story, slogan), traceability information (QR code/barcode), etc., ensuring complete, accurate, and standardized information to avoid market supervision risks.

• Special optimization for weather resistance and durabilityAddressing the vulnerability of wine labels in scenarios such as storage (humid environment), transportation (friction and collision), and sales (refrigerated display, such as red wine), we have specifically optimized the label design - utilizing waterproof laminating, scratch-resistant coating, and tear-resistant substrate to enhance the waterproof, moisture-resistant, scratch-resistant, and tear-resistant capabilities of the labels; selecting high-adhesion specialized adhesive (compatible with different bottle materials such as glass, ceramic, and plastic, ensuring firm adhesion without warping or peeling); supporting high and low temperature resistance customization (-20℃~80℃), adapting to special scenarios such as red wine refrigeration and Baijiu high-temperature storage, ensuring that the label information remains clear and the label remains intact throughout the entire product circulation cycle.

• Full-dimensional personalized customization and adaptationSupport deep customization of label size, shape, and form - customizable rectangles, circles, irregular shapes (fitting the curvature of wine bottles, brand LOGO design), roll/sheet, folding (multi-page information carrying) and other forms; substrate thickness (120g~350g), texture (matte, glossy, frosted, brushed metal) can be selected as needed; can integrate brand-specific elements (exclusive fonts, color systems, pattern textures), achieving style consistency between the label and the wine bottle, gift box packaging, and strengthening brand memory points.

• Brand-level quality and service guaranteeXuzhou Huaishi has established a dedicated quality inspection system for alcohol labels. All customized products undergo multiple rounds of rigorous testing, including anti-counterfeiting performance testing, printing clarity testing, wear resistance testing, waterproof and moisture-proof testing, adhesion testing, and die-cutting accuracy testing. The product pass rate is over 99.8%. Relying on a mature production supply chain, it ensures color consistency, process stability, and timely delivery in mass production, meeting the needs of large-scale production and product launch for liquor enterprises. It provides a full-cycle service of "demand research - scheme design - sample production - mass production - logistics and distribution - after-sales maintenance", responding to customer needs 24/7.

3. Applicable industries and core scenarios

Baijiu industry

Suitable for high-end Baijiu, mid-range Baijiu, local specialty Baijiu, and other products, we customize copperplate paper/special art paper labels that incorporate processes such as bronzing, embossing, fluorescent anti-counterfeiting, and QR code traceability. The labels bear brand logos, alcohol content, net content, ingredient list, implementation standards, production date, traceability code, and other information. They embody the profound and elegant brand tone of Baijiu, meeting the needs for high-end gift box packaging and market anti-counterfeiting and traceability.

Red wine/wine industry

For products such as dry red wine, dry white wine, and sparkling wine, we customize waterproof synthetic paper/PET labels, using matte laminating and silver hot stamping to enhance a high-end feel. The labels indicate grape varieties, origin, vintage, alcohol content, storage conditions (refrigeration requirements), and other information. They are resistant to low temperatures, water, and moisture, suitable for red wine cold storage and retail display scenarios, and also integrate QR code anti-counterfeiting and traceability functions.

Yellow wine/rice wine industry

Suitable for traditional yellow wine, handmade rice wine, and other products, we offer customized kraft paper/specialty paper labels. These labels feature vintage printing and debossing techniques, aligning with the traditional cultural tone of yellow wine. They include mandatory information such as the ingredient list, implementation standards, production date, origin, and storage instructions (keep away from light, cool place). These labels are durable and waterproof, making them ideal for both bottled and gift box packaging of yellow wine.

Beer/Fruit wine industry

For products such as bottled beer, canned beer, fruit wine, and pre-mixed drinks, we offer customized low-temperature resistant PET/PVC labels that support color gradient printing and UV glazing processes. These labels can bear brand logos, alcohol content, net content, ingredient list, production date, shelf life, and other information. They are resistant to low temperatures (-20℃), friction, and water, making them suitable for beer refrigerated sales and fruit wine distribution scenarios.

Other alcoholic beverage scenes

Including foreign wines (whiskey, brandy), health wines, blended wines, etc., we can customize exclusive labeling schemes based on customer brand positioning (high-end/mass), product form (bottled/canned), and distribution scenarios (import traceability/domestic sales) - high-end foreign wines are paired with high-end processes such as laser holography and bronzing, while health wines emphasize compliance information and anti-counterfeiting traceability, meeting the personalized needs of different types of wines.

4. Customization process

1. Requirements research stageThe professional team at Xuzhou Huaishi has conducted in-depth communication with customers to clarify their core needs, including liquor categories (Baijiu/red wine, etc.), brand tone (high-end/mass), product packaging form (bottle material/design), anti-counterfeiting level requirements, compliance information labeling requirements (industry standards, required labeling content), identification content (brand information, product parameters, traceability information, etc.), process preference (gilding/lamination, etc.), size and shape, quantity requirements, and delivery cycle requirements.

2. Scheme design stageBased on the results of the demand research, the design team conducts label visual design (including layout, color, and integration of brand elements) in conjunction with brand tone. The technical team selects the base material (matching the bottle material and scene requirements), designs the anti-counterfeiting technology combination, determines the process combination (ensuring texture and durability), designs the die-cutting layout, formulates a detailed customization plan (including design draft, technical parameters, sample cycle, and quotation), and submits it to the customer for confirmation.

3. Sample production stageAfter the customer confirms the design and plan, sample production will commence. Strictly following the plan, we will proceed with substrate cutting, printing, anti-counterfeiting technology integration, process machining (gilding/embossing, etc.), laminating, die-cutting, and other processes. Once the sample is completed, it will be sent to the customer for visual effect, anti-counterfeiting performance, and bottle fit testing and verification. Based on customer feedback, we will optimize and adjust until satisfaction is achieved.

4. Mass production stageAfter the customer's sample verification is passed, both parties will sign a formal cooperation contract and confidentiality agreement, and Xuzhou Huaishi will initiate mass production. During the production process, strict confidentiality control and quality control standards will be implemented. Samples will be taken from each batch of products for re-inspection of anti-counterfeiting performance, printing color, process accuracy, adhesion, etc. Regular feedback on production progress will be provided to customers to ensure that the production process is transparent and controllable.

5. Delivery and acceptance stageAfter mass production is completed, all products undergo a comprehensive inspection. Product qualification certificates and test reports are then issued. Customized packaging (including damage and moisture prevention measures, and special paper cores for rolled products) and logistics distribution are carried out according to customer requirements. Technical personnel are arranged to assist customers in on-site bottle fit testing and acceptance, ensuring that the products meet usage needs.

6. After-sales maintenance stageAfter product delivery, we provide free technical training (label pasting techniques, anti-counterfeiting inquiry operations, and daily maintenance precautions). For any issues that arise during customer use, we offer a 7x24-hour response and arrange for technical personnel to visit and troubleshoot. Additionally, we provide a 1-year free warranty service (under non-human damage conditions, for anti-counterfeiting failure, debonding, fading, wear, etc. caused by product quality issues, we support repair or replacement) to ensure long-term stable use for our customers.

5. Core technical parameters (customizable)

6. Xuzhou Huaishi Service Guarantee

• Quality control and assuranceAll alcohol label products have passed ISO9001 quality management system certification, strictly adhering to specialized testing standards for alcohol scenarios. These standards encompass core indicators such as anti-counterfeiting performance, printing clarity, color consistency, craftsmanship precision, adhesion, and weather resistance. Each batch of products comes with a test report and certificate of compliance. Under non-human damage conditions, a 1-year free warranty is provided. If anti-counterfeiting fails, degumming occurs, fading, or wear due to product quality issues, repair or replacement is supported.

• Technical and design team supportWith a professional visual design team and a technical team with over 10 years of experience in wine label customization, we can quickly respond to customers' personalized needs and provide full-process support from brand tone adaptation, compliance information sorting, anti-counterfeiting technology combination, visual design to process implementation, addressing core issues in wine label customization such as design, compliance, anti-counterfeiting, and durability.

• Delivery efficiency guaranteeThe sample production cycle is 3-7 working days, and the mass production cycle is 5-15 working days (adjustable according to the order quantity). We cooperate with multiple professional logistics enterprises to support safe distribution nationwide, ensuring timely delivery of products and adapting to the production and launch schedule needs of liquor enterprises.

• Confidential cooperation guarantee: Sign a formal confidentiality agreement with customers, strictly keep confidential the brand information, design drawings, anti-counterfeiting technical solutions, product data, production processes, and other business secrets provided by customers, adopt confidential production processes, prevent technology leakage and information disclosure, and safeguard customers' core interests.